What’s Scent marketing

• What is scent marketing?
• What product do I need to implement a scent marketing project?
• How is a scent generator controlled?
• Which are the leading scent marketing companies?

What is scent marketing?

Scent marketing consists of stimulating the sense of smell to boost sales. Thanks to smells, we can influence our customers to reinforce our brand and awaken in them the desire to buy.

Smell is the most important human sense. As an example, babies do not recognize their mother either by hearing or by sight (since we are born practically blind), but by smell…

But the power of this sense is proportional to the difficulty of providing satisfactory olfactory experiences. Several attempts have been made throughout history to incorporate smell into movies, amusement parks, museums… But until now there was no adequate tool to incorporate smells in an effective way.

OLORAMA is a company that has the only effective patented technology to stimulate the sense of smell electronically. It is not about electrodes or strange things, but about hardware and software designed to release ultra-realistic smells at the right moment, and keep them in the environment for the desired time…

What product do I need to implement a scent marketing project?

In order to incorporate scents you need a scent generator or smell synthesizer. There are other systems such as nebulizers that can also add 1 or 2 odors, but if you want to squeeze all the possibilities you need a professional scent generator that supports multiple smells, and that is controllable by software, which will allow you to activate smells “a la carte”, with a configurable intensity and duration.

What scents can I use? Chocolate, coffee, rain or forest smell… Depending on the type of project, you may need a different smell. OLORAMA’s scent generators support up to 10 different scents, and if you need more you can always replicate the equipment, which works in a coordinated way… OLORAMA has more than 200 scents, but here you can consult a list of the most popular scents.

(click on SMELLS in the menu to get the smells by categories)

How is a scent generator controlled?

OLORAMA TECHNOLOGY scent generators offer multiple control options:

• Control via App (iOS). Includes voice control. Click here to download the free OLORAMA TECHNOLOGY App.
• Control via API (use the contact form to request specifications).
• Through Olorama’s scent customization software (allows you to configure videos with odor emission at specific times).
• Through DMX.

Which are the leading scent marketing companies?

There are many companies that can ambient spaces. From small stores to shopping malls or even industrial buildings. OLORAMA technology is oriented to small spaces, where the objective will be to achieve olfactory impacts, of controllable duration and intensity. For any questions you can use the contact form or our chat. We answer within 24 hours.